Oliviero Toscani

On the international scene, he’s known as the creative force behind the most famous and original marks in the world. Over the years, he has created corporate images and publicity campaigns for Esprit, Chanel, Robe di Kappa, Fiorucci, Prenatal, Jesus, Inter, Snai, Toyota, the Ministry of Work, the Ministry of Health, Artemide, Woolworth and others. His latest projects include collaborating with the Ministry for the Environment and the Ministry of Health, with the Calabria Regional Authority, the Umberto Veronesi Foundation and some campaigns of social interest and importance dedicated to road safety, violence against women and the plight of stray animals. As a fashion photographer, he’s worked and indeed still collaborates with publications including Elle, Vogue, GQ, Harper’s Bazaar, Esquire, Stern, Liberation and many others in the world at large. From 1982 to 2000, he created the image, identity, communications strategy and online presence for United Colors of Benetton, transforming it into one of the best-known marks in the world. In 1990, he created and directed Colors, the first worldwide newspaper in history, and in 1993 he conceived and directed Fabrica, a centre...